Account Planner Airport
JCDecaux is the world’s largest outdoor advertising company. As well as being market leaders in Airport advertising, both nationally and globally, JCDecaux has a presence in all areas of the out-of-home market – i.e. street furniture, shopping malls, billboards, transport and digital.
JCDecaux Airport is Where the World’s Best Brands Take Off. Our portfolio provides advertisers with enormous brand impact and creative potential, allowing campaigns to be tailored and topical. Airport traffic continues to break records and our airport estates provide high-profile products, targeted networks and experiential zones offering brands the ideal platform to engage with premium and hard to reach audiences. Our portfolio covers London Heathrow; Heathrow Express; Edinburgh Airport and Skyports.
The JCDecaux Airport division has a Commercial team of highly motivated and knowledgeable salespeople, supported by fantastic colleagues ensuring the development and delivery of market-leading advertising opportunities. The team consists of people with a positive attitude who constantly strive to develop the client offering. Airport has a unique story to tell, and this position is vital to selling our formats to specialists and key buying points nationally and international, to ensure we continue to grow revenues and retain the no. 1 position in the marketplace.
Our Company Values define how we approach our work, how we work with colleagues, and how we deliver for our clients. “Customer First” means that we prioritise our customers, concentrating on understanding their perspectives and needs, which enables us to help solve their problems. “Test and Learn” empowers us to learn and grow, unafraid of change, to push the boundaries of our skills to in turn push the boundaries of what’s possible in Out-of-Home. “Choose to Care” commits us to doing the right thing the right way, every one of us, every time for the benefit of our people, our partners and the public. “One Team” reminds us that we’re more than just ourselves. We work together, support each other through challenges and celebrate successes together.
The Agency Airport team is focused on maintaining and evolving effective relationships with our Agency clients. You will be responsible for supporting the team in all aspects of sales activity to help build professional and positive relationships with our clients
- Support the team in booking campaigns onto the system, pulling together all the contract headers for all bookings and booking professional photography.
- Weekly upkeep of Renewals Tracker.
- Administration of Temporary Airport Passes and conducting site inspection tours.
- Helping to produce presentations (PowerPoint) and provide after sales care, with excellent attention to detail and ensuring that all documents that leave the building are on the JCDecaux airport template.
- Ensure CRM is used daily to manage appointments and communications and develop strong working knowledge to use and maintain any tailored company database systems.
- Take charge of corporate entertainment plans and work within strict time limits to option advertising space.
- Work closely with others to ensure smooth running of campaigns.
- Meet regularly with the trading team account planner to exchange information and any recent insight or learnings.
- Work with the trading planner on the renewal of the portfolio book.
- Build a knowledge of JCDecaux products and services and their benefits.
- Upskill your knowledge and skills using the JCDecaux “GROW” portal.
- Generate reports to support the sales team on a number of systems on which initial training will be provided: ID Gateway – Heathrow and Edinburgh Airport site , AAM – providing impression forecasts and post campaign reports, Forwardkeys – running destination reports and utilising all the available functions to support the sales team, Merlin – tracking down past bookings and mining requested information, CRM – including sales pipeline, Asset Bank – photography database, ALF Insight – sales tool, Power bi, VIOOH – Checking avails for the team and optioning sites on request, SOURCE – company resource database, YouGov – a database of surveys which we can use to pull JCDecaux Airport passenger information around purchasing habits and attitudes.
- Produce a competitive report for the sales team, of advertising you have recorded in national press and magazines, which we will ask you purchase (with company funds).
- Each month update the sales team with industry events (networking events, conferences and exhibitions) taking place in the UK that could help drive JCDecaux airport sales.
- When regular tasks are in-hand, develop marketing initiatives that will promote JCDecaux Airport sales teams and products.
- Confident communication and presentation skills.
- Ability to build and maintain productive working relationships.
- A self-starter able to prioritise to achieve goals and maintain client expectations.
- The ability to use your initiative and a confident approach to decision making.
- Strong numeracy skills with outstanding attention to detail.
- Fully conversant with Microsoft packages with intermediate ability in Excel.
- Previous experience using CRM systems to input data and produce reports would be an advantage.
- Track record of performing as a key contributor within successful teams.
- Excellent attention to detail.
- Has a natural aptitude to learn digital products